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Affidavit returns: returns claimed by wholesaler by sworn statement that the unsold copies have been destroyed
Allotment: The total number of copies of a single issue scheduled for shopping to a wholesaler or distribution service
Audit: a formal unbiased check of circulation by Audit Bureau of Circulations or Business Publications Audit
Audit Bureau of Circulations (ABC): An independent, non-profit organization of advertisers, agencies, and publishers which provides audits of the circulations of business publications, general magazines and newspapers
Audit Report: Annual official findings of and audit bureau
Authorization: Refers to your title being approved by a specific retailer for sale in some or all of its locations
Authorized list: The list of titles authorized by a given retailer for a specified period of time
Average Net Paid: Average paid circulation per issue arrived at by dividing total circulation of all issues during audit period by number of issues for the audit period
Bipad: The 5-digit code that uniquely identifies the magazine.
Bi-weekly: Publication issued every two weeks
Bleed: Artwork that goes to the edge of the paper
Bulk sales: Definition applicable to Audit Bureau of Circulations: single copy sales in bulk-sales of copies of a single issue of a publication in quantities of five or more to one purchaser
Business Publications Audit of Circulation: two or more copies of a publication (whether or not individually wrapped or addressed) sent to a single addressee
Business Publication: a business publication is one dealing with management, manufacturing, sales or operation of industries or businesses, or some specific industry, occupation, or professions, and which is published to interest and assist persons actively engaged in the field it covers.
Business Publications Audit of Circulation (BPA): an independent, non-profit organization of advertisers, agencies, and publishers which provides audits of circulation, primarily of business publications, but also consumer.
Buyer’s Guide: an issue of a publication that lists manufacturers and suppliers by product.
Checkout Display: The display space at the checkouts of retail outlets. In addition to a per-copy discount off cover price and the RDA, publishers at checkouts generally pay per-pocket display fees.
Circulation: refers to your total net paid subscriptions AND single copy sales
Control: In newsstand testing, the price or package against whose results other packages are compared.
Cost-plus or Cost-to-serve model: A proposal payment structure for wholesalers in which publishers have the primary relationship with the retailers. Wholesalers would be paid for delivery and other services based on their costs plus a margin.
Cover Month: The month for which the issue is dated or coded
Cross-merchandising: The joint display of magazines and other consumer goods, usually in the area of the store in which related goods are displayed (such as music magazines near the CDs).
Cutline: A cover line.
Demographics: Characteristics of one’s readers, including sex, age, income, and so on. Used for targeting newsstand distribution.
Direct Distribution: refers to the system of parcel-shipping specific numbers of magazine copies to individual stores.
Draw: The number of copies each issue of your title that is distributed to specific retailers and/or wholesalers
4/1 (Four over one): A sell sheet printed using 4 color on front and one color (usually black) on the back.
Frequency: Number of issues published per year
Full-cover display: Display at the front where the entire cover of the magazine is visible
Initial Audit Report: The first audit made for a publication, may be for any consecutive six-month period.
Insert: Page or pages, printed or for the advertiser, bound into the publication, usually in colors and on heavier stock than the periodical.
Issue: All copies of a publication distributed at the same time and with the same date.
Issue code: The 2-digit code following the bipad in a magazine UPC
Mainline: The display rack in retail outlets containing an assortment of titles and generally not positioned at the front of the store.
Makegood: A retailer that fails to meet their promotion commitments (eg. display at checkout for the promotions period) may offer a makeup promotion later in the year.
Manufacturers code: the 5-digit code preceding the bipad in a magazine UPC
Masthead: A summary of a publication’s identification and ownership, usually appearing on page carrying table of contents
Month Before Cover: Most monthlies go on sale the month before cover
Net Single Copy Sale: Sale of a publication through any retail outlet including newsstands but excluding mail, with the returns deducted.
On-Sale Date: The date that an issue of your title is scheduled to go on display in retail outlets
Off-Sale Date: The date that an issue of your title is scheduled to be removed from the shelves
Perfect Bound: A spine that resembles the spine of a paperback novel.
Pink sheet: The ABC paid consumer publisher’s statement
Pocket Fees: The extra fee paid to retailers to gain checkout display space, on a per-issue basis.
Point-of-sale: Publication in-store marketing activity
Pollybag: A clear, sealed plastic bag that the magazine is placed into. This allows other items, such as catalogs or CDs, to be included.
POP (Point-of-purchase): Promotional display materials used to encourage single-copy sales
POS: Pay on scan – only copies scanned as sale at checkout are paid for
Prematures: Copies returned to the retailer before the off-sale date
Publisher’s Statement: Statement of circulation and distribution for a six-month period, but subject to audit.
Remit: The portion of a sale remitted to a publisher after distributor, wholesaler, and retailer costs are deducted.
Returns: Single copies that are distributed to retailers but not sold. Unsold copies are returned to the distributor and are generally destroyed once processed for credit. Return figures appear on your regular statement from the distributor.
Saddle Stitch: Stapling along the fold.
Scan-based trading: Also known as Pay-on-Scan (POS)
Secondary Wholesaler: A wholesaler that services retail accounts outside of supermarkets, convenience stores, drug stores and other major, mass-market outlets for magazines.
Sell-through: refers to the percentage of newsstand copies that were actually sold and did not come back as returns. Also called efficiency.
Serif: The line projecting from the tip of type characters in certain faces; faces without these adjuncts are called sans-serif.
Single-copy sales: Magazines sold at retail.
SIP: Special Interest Publication. An off-shoot of another magazine; sometimes they are one-time special issues, but usually they are on-going.
Shrink: A side effect of scan-based trading. Unaccounted for inventory neither sold nor returned.
Tip-on: Inserting something onto a magazine cover by gluing or stapling.
Trade Publication: Serving a specifically definable industrial, business, service, or professional audience; not incompatible with sales on the newsstand
Wholesaler: The companies that physically distribute magazines to single-copy retail outlets, process returns and engage in marketing and in-store service.
Withholds: Shipped single copies that never reach the newsstand racks.



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