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Archive for the ‘digital editions’ Category

· Internet Can Turbo Charge Publishers Research

Using such simple (and free!) tools as Wordtracker, Tag Cloud, Google Trends, and Technorati, publishers can identify the words and phrases that their audience responds to and use those words and phrases, not only in their SEO work, but also in direct mail pieces, email solicitations, and on the cover of their magazines.
 
While the physical [...]

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· Do Digital Publications Miss the Point?

A recent study showed that while over the past couple of years the number of business magazines offering digital editions increased 300%, and the number of consumer magazines offering digital editions increased 200%, the penetration of print subscribers opting for the digital edition dropped to only 1.4% in consumer publications.
This might be sobering news to [...]

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