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Archive for the ‘social marketing’ Category

· Negotiating Distributor Contracts

Posted in magazine marketing, magazine publishing, social marketing by admin on the September 1st, 2009

Negotiating Distributor Contracts

 
icon for podpress  Negotiating Distributor Contracts: Play Now | Play in Popup

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· Internet Can Turbo Charge Publishers Research

Using such simple (and free!) tools as Wordtracker, Tag Cloud, Google Trends, and Technorati, publishers can identify the words and phrases that their audience responds to and use those words and phrases, not only in their SEO work, but also in direct mail pieces, email solicitations, and on the cover of their magazines.
 
While the physical [...]

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· Do Digital Publications Miss the Point?

A recent study showed that while over the past couple of years the number of business magazines offering digital editions increased 300%, and the number of consumer magazines offering digital editions increased 200%, the penetration of print subscribers opting for the digital edition dropped to only 1.4% in consumer publications.
This might be sobering news to [...]

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· Magazine Publishing Professionals Can Share Knowledge at Magazine Dojo

Posted in internet marketing, magazine marketing, magazine publishing, social marketing by admin on the May 16th, 2008

At www.magazinedojo.com, the first social networking site for magazine publishers, a thread has been started for launches and special issues.  You can post your cover and some information about your upcoming launch or special and start the buzz there.
There’s a “great ideas” series going there too–a series of short videos wherein magazine publishers give tips [...]

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· Magazine Publishers Can Work with Affiliate Sites to Use Content

For magazine publishers, the best practices of internet marketing today–what I’ll call Publishing 2.0–are focused on getting content out on to the web.  Some publishers still resist the widespread sharing of content, but to resist this content sharing is to resist the most effective promotions strategies available online today.
 
Ideally the posts you do in the [...]

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